Council and Beef Australia to become Strategic Partners

Published on 23 June 2022


Rockhampton Regional Council and Beef Australia today signed a memorandum of understanding (MoU) to become strategic partners to strengthen the working relationship between the two organisations. This MoU will see a ten year agreement and commitment to the region, with the agreement formed on a rolling basis review after each event is held.

The MoU will help facilitate collaboration, local engagement and a focus on venue and activity planning, as well as establishing a more formal opportunity to share event management and operational expertise.

Rockhampton Region Mayor Tony Williams said a positive working relationship will remove any question that Rockhampton remains the home of the Beef Week event.

“We thank Beef Australia for this commitment to the region and look forward to a long working relationship over coming events,” Mayor Williams said.

“Council has been a sponsor and supporter of Beef Australia since its inception in 1988 and is committed to ensuring the growth of this signature event with enhanced facilities and its ongoing success in Rockhampton.

“Collaboration between Beef Australia and Council is imperative to continue developing the offering at the Rockhampton Showgrounds precinct, which is the home of Beef Australia, and thus ensuring our region remains an attractive destination for locals and visitors.”

Advance Rockhampton Executive Manager Greg Bowden said the premier event is integral in showcasing Rockhampton’s growing beef and agricultural industry to visitors from across the country and the globe.

“Industry leaders come here to learn best practice and explore investment opportunities, whilst at the same time our local graziers and industry professionals are showcasing their businesses, well and truly putting Rocky on the radar as an absolute leader in Beef and Agriculture,” Mr Bowden said.

Beef Australia Chairman Bryce Camm said this new strategic partnership will do great things for the event and the region.

“We saw over 115,000 people attend the event in 2021 and more than $94 million in benefits generated for the Rockhampton region with visitors staying in local accommodation, dining at local restaurants and shopping at local stores,” Mr Camm said.

”In 2024 we will also welcome back international visitors, furthering our mission to stage Australia’s premier beef exposition and providing a platform for the advancement of the beef industry.”

Beef Australia 2024 will be held May 5 – 11. For further details on the event, head to