Results are in for River Festival
Published on 02 November 2018
The 2018 Rockhampton River Festival has well and truly set a new standard for events in the region with a new report showing the full economic impact across the region.
Commissioned by Tourism and Events Queensland, the report shows more than 100,000 visits over the three days (we know some people visited more than once) pumping more than $4.5 million into the local economy.
Mayor Margaret Strelow said the numbers were a vast improvement on last year’s already strong figures.
“In 2017 we attracted around 47,000 people and saw more than $3.5 million spent with a growth target of about 10 per cent set for this year – a target we well and truly exceeded and then some,” Mayor Strelow said.
“To think that last year the festival generated 6,721 visitor nights and this year it more than doubled to 14,342 is testament to Rockhampton’s growing reputation as the events capital of Central Queensland.
“I have to commend Advance Rockhampton for once again setting a new standard for events in our region. The continued success of events like these is testament to the hard work put in behind the scenes and which our community reaps the benefits of,” Mayor Strelow said.
Regional Development and Promotions Manager Chris Ireland said Council had deliberately taken a bold approach this year to growing the event.
“We had a strong foundation to build on and this year we made some very deliberate choices to ensure it was accessible for everyone,” Mr Ireland said.
“We dramatically increased the number of free attractions, used the larger space from the completed Riverside precinct to fit more in and actively drove attendance with our digital marketing campaign.
“Without making any predictions for next year, the momentum we are seeing is really encouraging and gives us a good platform to keep the event growing year on year,” Mr Ireland said.
The festival Report was prepared by IER, specialists in research, economic and social impacts and performance measurement in the entertainment industry. Data was primarily collected through face-to face surveys; online surveys and online ticket sales.