Numbers of young people increase at Pilbeam Theatre
Published on 19 May 2017
Young people are being represented in increasing proportions in audiences at the Pilbeam Theatre, thanks in part to the theatre’s innovative Pay-Your-Age, Chair of Rockhampton Regional Council’s Community Services Committee Cr Rose Swadling said.
Pay-Your-Age enables people aged 26 and under to see selected Council-presented shows for $1 per year of age.
“So far this year Raw Dance’s production Untapped, Circus Oz’s Model Citizens and Queensland Theatre’s Constellations have all attracted greater than usual proportion of young people,” Cr Swadling said.
Attendance figures show that on average over those shows, 49 percent of the audience were young people.
“Part of this is because Pay-Your-Age is financially enticing,” Cr Swadling said.
“Pay-Your-Age gives an incentive to parents to bring their kids along to these shows, and it also helps teens and young adults with a larger ticket discount than that would normally occur.”
Cr Swadling said that Pay-Your-Age was only part of the story.
She said that while Pay-Your-Age is enticing, it would make very little difference if the shows themselves weren’t of interest to young people.
“Live theatre isn’t an exclusive club to be enjoyed by a select few. These shows are either aimed at young people or have abroad range of appeal.
“Even the opera, traditionally seen by some as elitist, has incorporated a local children’s chorus to their production of The Marriage of Figaro in July and from past experience that has sort of inclusive activity has been great for audiences as well as those involved.
“The long term aim is that by showing young people that live theatre is for everyone that they will carry this love of theatre into adulthood,” Cr Swadling said.
Pay-Your-Age is available on selected Rockhampton Regional Council presented events in the Pilbeam Theatre’s 2017 See It Live Theatre Season.
Remaining Pay-Your-Age shows in 2017:
Opera Australia’s The Marriage of Figaro, Wednesday 12 July
Shake&stir’s Dracula, Saturday 29 July
Queensland Ballet’s, la fille mal gardee Friday 25 August
ACO Collective’s Mozart & Brahms, Sunday 10 September